I see. It seems to be a NFL shop issue. The Cowboys pro shop already has them at $324.99 and certain players (i,e Brady, OBJ) already have their Elite "Vapor Untouchable" on nflshop. As you said, it's all about supply and demand and apparently NFL shop has limited stock selections based on who they think will sell. Here I believed they were the source and bought $550 in shopnfl gc while I patiently await a jersey that is in stock and available elsewhere. fml
Also, found this to be interesting: europe.nflshop.com has a different inventory allocation than the US, their site has the Zeke Color Rush Limited jersey $150.00 In Stock while the US site ($149.99) "sorry we are currently out of stock"
That being said jury is still out on these vapor untouchable elite line. maybe it's a sign.